CLIENT
CoachRocks
YEAR
2026
Timeline
6 weeks
SCOPE OF WORK
Product Design
Product Development
AI Automation
CoachRocks: AI Coaching Assistant
Building an AI coaching assistant around the work after the session
A coaching SaaS platform that automates summaries, follow-ups, action items, and post-session workflows with AI.
The Brief
CoachRocks began with a clear product opportunity: reduce the manual work coaches carry after every session. The founder came to Ryze with an MVP concept centered on one core function, a bot that would join coaching sessions, record conversations, and generate summaries. That was the starting point, but as Ryze mapped the workflow more closely, the product expanded into something more useful.
The Product Challenge
For many coaches, the session is only part of the work. Once the call ends, they still need to write summaries, prepare follow-up emails, track action items, organize insights, create content, and get ready for the next conversation. Ryze needed to decide what the MVP actually had to prove, and that meant designing the platform around the full job coaches manage after each session rather than limiting the product to recording and summaries alone.
Core Product Decisions
Ryze made three core decisions. First, we integrated the meeting bot into the platform instead of treating it as a separate product, connecting Google Calendar, bot deployment, audio capture, AI processing, and delivery into one system. Second, we expanded the output logic beyond summaries to include action items, follow-up emails, session themes, progress tracking, social content, and next-session preparation. Third, we designed the post-session flow to move directly from analysis into ready-to-use outputs.
What We Built
Ryze designed and built a complete SaaS platform around automated post-session assistance. The system included meeting bot integration through connected calendar workflows, automatic recording and audio processing, AI-generated session summaries, pain-point and goal extraction, action items for coach and client, follow-up email drafts, social-media content outputs, visual mind maps, next-session preparation support, and dashboard views for recent analyses, upcoming sessions, and client activity.
The Reveal
The first live test mattered. A real coaching session was scheduled with the bot connected through the platform, and minutes after the meeting ended, the processed output arrived. What stood out was not only that the system worked but that the outputs were usable. The summaries captured the conversation clearly, the action items were structured, the email drafts referenced the session well, and the additional outputs extended the value beyond documentation.
Results
The platform is now approaching launch with its core functionality operational. The automated workflow runs end to end: the bot joins meetings, session analysis is generated, notifications are delivered, client activity is tracked, and coaches receive usable outputs without returning to manual documentation. What started as an MVP around recording evolved into a broader coaching assistant designed around the actual workflow coaches manage after each session.
Client Experience
“Working with Sheya and her team at Ryze Design on my SaaS MVP was one of the best early decisions I made. They were incredibly proactive throughout the entire process.
Instead of just executing on what I asked for, they constantly evaluated the product from a real user's perspective — raising questions, identifying friction points, and improving the flow in ways I hadn't thought of.
For an MVP, that kind of thinking is invaluable. They helped make our user journey much smoother and more intuitive, which gave me much more confidence moving forward with the product.
If you're an early-stage founder looking for a design team that acts like a true product partner, I'd strongly recommend Ryze Design.”
— Katherine Tsai, CoachRocks Founder
