CLIENT
Joker
YEAR
2024
SCOPE OF WORK
Website Design
No-code
Brand Identity
Stack
industry
Entertainment & Media
When Joker approached us, they faced a challenge many early-stage entertainment companies encounter: they were building a comprehensive all-in-one platform covering streaming, gaming, and events, but lacked the brand foundation to ensure consistency across these diverse verticals before launch. They needed a complete brand system that would enable unified content creation and consistent user experience from day one.
In 2 weeks, we helped Joker compile their brand foundation with comprehensive branding guidelines, social media frameworks, and a custom Framer animation library positioning them to launch with a cohesive brand identity that scales efficiently across all entertainment categories.
Brand Inconsistency Across Multiple Entertainment Platforms
As an all-in-one entertainment company, Joker's brand appeared differently across streaming content, gaming interfaces, event promotion, and social media, creating fragmented user experiences that diluted brand recognition and undermined their unified platform positioning.
Without unified animation standards and reusable design systems, different teams were developing separate visual approaches for each entertainment category, making it impossible to maintain consistent user experience as the platform expanded into new entertainment verticals.
We systematized their brand foundation through comprehensive guidelines and reusable animation standards
We kicked off with an intensive 2-week branding sprint. RecruitU needed a brand that not only appealed to students but also projected credibility to investors. Over the course of two weeks, we explored four different brand directions, iterating on everything from logos to color schemes, and experimenting with marketing collateral.
We compiled detailed branding guidelines that establish consistent visual standards across Joker's diverse entertainment offerings. Our systematic approach included comprehensive brand guidelines, social media guidelines, and a custom Framer animation library that provides teams with reusable assets for efficient, consistent content creation. Impact Statement: The comprehensive guidelines and animation library provide Joker with the brand foundation needed to maintain consistency across all entertainment verticals, enabling efficient content creation while ensuring cohesive brand experience as they scale their multi-platform presence.
