CLIENT
Faye Hive
YEAR
2025
SCOPE OF WORK
Visual Identity
Website Design and Development
Packaging Design
Stack
industry
Food & Beverage
Health & Wellness
When Faye Hive's founder approached us, she faced the challenge many new entrepreneurs encounter: entering a market dominated by established New Zealand Manuka honey brands with 80+ years of heritage. She needed a complete brand presence that would position Australian Manuka honey as a premium alternative and build trust with health-conscious consumers.
In 8 weeks, we helped Faye Hive establish their complete brand identity from logo and label design to a premium Framer website successfully launching them into the competitive wellness market with strong brand recognition.
Market Differentiation in Saturated Premium Segment
Manuka honey market is dominated by established New Zealand brands with 80+ years of heritage. Creating compelling differentiation required strategic positioning around Australian authenticity while avoiding direct comparison traps that favor incumbents.
Manuka honey buyers need extensive education about MGO ratings, authenticity markers, and health benefits, yet typical educational content creates analysis paralysis rather than purchase confidence, especially for price-sensitive online shoppers.
High-end food products rely heavily on sensory evaluation, but online honey sales require establishing trust, quality perception, and taste expectations through digital touchpoints alone—particularly challenging for a new, unknown brand.
We positioned Australian authenticity as premium differentiation, not heritage competitor
We positioned Faye Hive as the authentic Australian alternative to New Zealand-dominated market, emphasizing local sourcing, rigorous testing, and sustainable practices to capture premium market share. Our integrated brand ecosystem from visual identity to packaging to digital experience communicated transparency, sustainability, and uncompromising quality standards. Impact Statement: Faye Hive successfully launched with premium positioning, achieving strong brand recognition in the competitive Australian wellness market and establishing a foundation for scaled growth across digital channels.
Working with Ryze was transformative for Faye Hive. They didn't just design a website - they helped us establish our entire brand identity in a market dominated by legacy players. The team understood that we needed to position Australian Manuka honey as premium without competing on heritage. The website beautifully balances the educational content our customers need with the premium feel that justifies our pricing. Our packaging design perfectly complements the digital experience, creating a cohesive brand that customers immediately trust.
