CLIENT
Coach Rocks
YEAR
2026
TIMELINE
1.5 months
SCOPE OF WORK
Product Design
Full Stack Development
Stack
industry
EdTech
AI SaaS
CoachRocks began with a clear product opportunity: reduce the manual work coaches carry after every session.
The founder came to Ryze with an MVP concept centered on one core function. A bot would join coaching sessions, record conversations, and generate summaries. The goal was to test whether coaches would value that kind of automation early.
That was the starting point. As we mapped the workflow more closely, the product expanded into something more useful.
The problem was broader than note-taking.
For many coaches, the session is only part of the work. Once the call ends, they still need to write summaries, prepare follow-up emails, track action items, organize insights, create content, and get ready for the next conversation. Those tasks take time, and they often live across fragmented tools. Ryze had to decide what the MVP actually needed to prove. A narrow version of the product could have stopped at recording and summaries. A more useful version needed to support the real workflow coaches move through after each session. That meant designing the platform around the job, not only around the original feature list.
The first important decision was architectural. Instead of treating the meeting bot as a separate product, Ryze integrated it into the platform itself. The system connected Google Calendar, bot deployment, audio capture, AI processing, and delivery into one workflow. That made the product more cohesive and reduced operational overhead from the start. The second decision came from the workflow itself. As the platform developed, the value of the product became easier to see. Coaches needed summaries, but they also needed outputs they could use immediately: action items, follow-up emails, session themes, progress tracking, social content, and preparation for the next meeting. Expanding into those outputs made the product more aligned with real coaching work. The third decision focused on usefulness at the point of delivery. Ryze designed the post-session experience so it would move directly from analysis into ready-to-use outputs.
What We Built
Ryze designed and built a complete SaaS platform around automated post-session assistance. The platform included: - meeting bot integration through connected calendar workflows - automatic recording and audio processing - AI-generated session summaries - key pain-point and goal extraction - action items for both coach and client - follow-up email drafts - social-media content outputs - visual mind maps - next-session preparation support - dashboard views for recent analyses, upcoming sessions, and client activity The system turns one recorded session into a structured set of usable outputs.
The Reveal
The first live test mattered. A real coaching session was scheduled with the bot connected through the platform. The meeting started, the bot joined automatically, and the session completed as expected. Minutes later, the processed output arrived. What stood out was not only that the system worked. The outputs were usable. The summaries captured the conversation clearly. Action items were structured. Email drafts referenced the session well. The social content and mind map extended the value beyond documentation. Ryze could see the product taking shape in that moment. The platform was no longer proving that AI could record and summarize a session. It was proving that post-session work could be organized and accelerated in a way that felt practical.
The platform is now approaching launch with its core functionality operational.
The automated workflow is working end to end: - the bot joins meetings - session analysis is generated - notifications are delivered - client activity is tracked - coaches receive usable outputs without returning to manual documentation The project also clarified the product’s position. What started as an MVP around recording evolved into a broader coaching assistant designed around the actual workflow coaches manage after each session.
“Working with Sheya and her team at Ryze Design on my SaaS MVP was one of the best early decisions I made. They were incredibly proactive throughout the entire process. Instead of just executing on what I asked for, they constantly evaluated the product from a real user's perspective — raising questions, identifying friction points, and improving the flow in ways I hadn't thought of. For an MVP, that kind of thinking is invaluable. They helped make our user journey much smoother and more intuitive, which gave me much more confidence moving forward with the product. If you're an early-stage founder looking for a design team that acts like a true product partner, I'd strongly recommend Ryze Design.” — Katherine Tsai, CoachRocks Founder
